Pinterest launched a new category of pins focused on travel that could prove a lucrative future advertising opportunity.
Besides looking for recipes and hunting for fashions, Pinterest users like to pin the places they have traveled to or want to visit. The company says its users already create 1.5 million pins tagged to locations every day, adding up to 750 million total across the site. So it was just a matter of time until Pinterest added “Place Pins.”
The pins allow users to tag destinations with location information and create new map-based pin boards. Place Pins will be integrated with map apps from GoogleGOOG +0.86% and AppleAAPL +0.14% so users can get directions on their mobile devices. Foursquare is providing location data while other partners like Airbnb and OpenTable will provide content that can be pinned to the new maps.
Place Pins are the latest category tailored to specific types of content, including recipe pins, product pins, article pins and movie pins. Pinterest, which doesn’t yet generate any sales, last month began testing ”promoted pins” that retailers will be able to buy in order to advertise their products
The potential ad-revenue opportunity for Place Pins will be closely watched by investors like Fidelity, which recently valued Pinterest at $3.8 billion in its latest funding round.
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