Livefyre Taps Catherine van Zuylen as VP of Product

Livefyre, provider of the leading real-time conversation and social curation platform, today announced the appointment of Catherine van Zuylen as VP of Product. Van Zuylen will define and develop the strategy, and product roadmap for all of Livefyre’s real-time conversation and social curation products, while closely aligning this plan with the strategic business decisions for the company.

A social media veteran, van Zuylen has deep experience leading product management and strategy for high-growth companies, most recently serving as Vice President of Products for Attensity, a leader in multi-channel engagement and analytics. There, she played an instrumental role in the expansion of Attensity's offerings, providing real-time views of conversations on Twitter, Facebook, and other social media by identifying developing trends and routing appropriate reports and messages to various constituents across the enterprise.

founder and CEO Jordan Kretchmer stated, “Product is at the heart of everything we do at Livefyre. Creating an intuitive, functional and beautiful user experience drives our strategy and business decisions and separates us from our competitors. We are honored to bring on a seasoned product professional like van Zuylen whose experience in social, analytics and strategy will allow Livefyre to remain the market leader in real-time social curation and conversation, while also enhancing our current product offerings and thought leadership.”